According to Fashion eCommerce Statista’s report, the market should expect to grow at 12.2% annually and the total market size of US$991.64B by the end of 2024.

The report states that a user has purchased at least one fashion item (clothing, shoe accessories, etc.) during the past 12 months. The reason for tremendous growth in this sector is the innovative technologies that have created online shopping an experience worthy of the count.

• An approximate market value is US$348,700 Million in 2020, most of the revenue has been generated in China.
• In the fashion section, the total market revenue of 30% is generated through online sales by 2024.
• The average revenue in the apparel segment amounts is US$172.23 in 2020.

Opportunities In Online Fashion eCommerce

We all know that marketplace such as Amazon and eBay are the giants of the eCommerce industry with 50% of eCommerce sales. In a fast-growing economy, entrepreneurs use digital innovations to reach their target audience with an enhanced customer experience. Offline fashion retailers rely on digital platforms to cover growing markets.

Why fashion eCommerce account for growth and modern opportunity?

• By lowering the digital barriers to encourage clothing retailers to sell clothing and fashion products around the world.
• The materialize worldwide population with disposable income has also contributed to this industry.
• Personalization is the most important factor to be considered, most people like to receive personalized offers and messages for their specific brands. Including, tracking user behavior fashion eCommerce retailer can able to target customers more effectively.
• Mobile app has succeeded in fascinating customers from any place. There is a fast and reliable growing presence among the entrepreneurs to capture the fast-growing smartphones by users. The mobile apps can reinvigorate outdated sales from your offline stores, thus leads to create a great user experience.

There are a lot of opportunities in Magento 2 Multi vendor marketplace in the eCommerce industry, many entrepreneurs and business owners can able to tap the markets, by increasing the customer base and the profit margins.

The Fashion eCommerce industry can be segmented based on the products like

Clothing and Apparel: The eCommerce for market segment apparel was able to cover all types of garments products for men, women, and children. Clothing sector revenue at US$642,152 million in 2020. The market value of US$222,822 million by 2024.

Shoes: This includes all types of footwear, e.g., casual footwear, slippers, etc.

Accessories and Bags: The eCommerce marketplace for Bags and accessories segment contains different types of bags and accessories. Like leather bags, suitcases, and handbags as well as jewels, hats, scarves, gloves, and more.

Jewelry and Luxury items: Luxury goods markets have flourished over the past ten years. This segment comprises luxury goods like watches, jewelry, eyewear cosmetics, and fragrances.

Business Model For Online Fashion And Apparel Marketplace

Like any other marketplace, online fashion and apparel work similarly. Let’s see how such a marketplace works:

• User logins/registers on the website
• Vendor can list their products on the website.
• User search and filters products options
• The multiple payment gateways
• The vendor receives the order request and delivers the product to the delivery address given by the user.
• As for how the company makes money, the admin/store owner earns money through the commission and membership fees. The owners can implement different commission rates based on products and for different sellers. An online marketplace may charge a membership fee to open the online store in addition to the commission on every sale.
• Banner Ads

Trends In Online Fashion Marketplace

We should the selling the best fashion brands may not have a guaranteed success of your online fashion marketplace. Every success in online fashion does not depend on the products, the owners have to need to work hard and think beyond it. There some tips to make them stay on your site and make sure that the audiences connected.

Influencers Culture: Brands will be discovered that people who truly followed fashion and interact with influencers. To make your customer engaged, online fashion brands get started catering to the fashion industry, social media influencers, and designers who will tell what the design should be.

Personalization: This is the most important trend that has been much popular in the eCommerce industry. Tracking the user behaviors, order history, demographics and psychographics helps brands to build around a different connection with users.

User content as social proof: Understanding that brands are more authentic and user-generated content has become the ultimate one. The use of user content to resonate with customers and show how products are used in real life.

Important Features For Online Fashion Marketplace

• Customizability: Your eCommerce marketplace platform needs to customizable based on your customer requirements.
• Payment Gateways: Payment Gateways is a significant role in online retail as they are the digital equal to credit card processors. It makes it work more easily for users to order products online instantly.
• Product Catalog: The product catalog feature enables the eCommerce owner/admin to control and manage as many catalogs as possible.
• It supports multicurrency and analytics & reporting
• Seamless Product Management

Built With World’s Leading Magento 2 Multi vendor Marketplace

Magento is the best and preferred for building eCommerce websites as it is used by 240,000+ merchants globally and is committed to the growth and momentum of online shopping. Magento highly prominent features and functionalities you will never lose customer with Magento 2 Checkout Page Optimization, it offers plenty of extension for the web developers to build online shopping websites for multiple vendors.

Are you ready to launch yourself in your fashion online store? Get your eCommerce fashion store running fast with Magento 2 marketplace Development.