Video conferencing apps emerged as one of the optimal solutions to get in touch with your friends & relatives amid the COVID-19 pandemic. Many IT companies have allowed their employees to work from home to curb the spread of this deadly virus. The new work from home norm has increased the usage of video conferencing apps.

According to Statista, Zoom, one of the most popular video conferencing platforms, has seen an unprecedented revenue growth from March 2020 to March 2021. Entrepreneurs looking to boost their business revenue have the right opportunity to earn profit by investing in video conferencing app development.

This blog sheds light on some crucial steps entrepreneurs must follow to create a revenue-driven video conferencing app.

Steps to Develop A Video Conferencing App

Step 1: Identify Your Target Audience

Before starting with the video conferencing app development process, it is necessary to find your target audience and conduct market research accordingly. For instance, if you’re planning to develop a video conferencing app for adults, then app functionalities must be designed considering their age group. On the other hand, if your target audience is a group of old-aged people, then the app features vary accordingly. After identifying your target audience, you must begin with the market research. Analyzing the global mobile apps market could give you an idea about your competitors, the latest & upcoming trends, and challenges faced by your target audience.

Step 2: Select the Right App Development Platform

The tools and technologies for creating a video conferencing app will differ according to the mobile app development platform. In the present times, Android & iOS are the two most popular mobile app development platforms in the market. To cover the large audience base, you must design & develop a video conferencing app for both mobile app development platforms. However, considering the overall app development budget, you must go with a single platform first. It is recommended to develop your video conferencing app in Android. After gathering the user feedback and engagement metrics, you could develop your app in iOS as well.

Step 3: Choose the Key Features for Your Video Conferencing App

Once you’re done with selecting the mobile app platform, it’s time to choose some prominent features that must be included in your video conferencing app. For references, you must check some popular video conferencing apps available on the app store and play store. After conducting in-depth research, I’ve listed down some prominent features you must consider for your video conferencing app:

• User registration
• Profile management
• Search and add contacts
• Status
• Chat
• Video and audio Calls
• Group calls
• Screen sharing
• Push notifications
• Record meeting

Step 4: Test & Launch Your App

After the development is finished, the next step is to test the internal structure and basic app functionalities for bugs and errors before its official market release. You must also have a marketing plan for your app promotion. It is crucial to select the right social media platform to improve your app’s visibility. You must also read the app stores’ policies on which you’ve decided to deploy your app.

Conclusion

Developing a video conferencing app from scratch requires a deep understanding of every aspect of the video conferencing app development process. In this blog, various steps that entrepreneurs must follow to develop a successful video conferencing app were shared. Rest, if you’re willing to know more about the mobile app development process in detail, then it is recommended to get in touch with IT experts at a custom mobile app development company like FATbit Technologies.